Behind the Design: Hazelnut

Posted: 18 October 2024

Immerse yourself in the stunning aesthetic of the newest addition to our signature French Flax linen collection. Hazelnut, a rich and warm brown hue, is now available in both a solid and an exclusive new stripe design. Discover the luxurious feel and timeless elegance of this range, which extends across bedding, dining, and our refined loungewear pieces.

Introducing Hazelnut and Hazelnut Stripe

We consider Hazelnut to be the new classic in brown. Building on the popularity of our beloved shade, Ochre, this subtle and versatile hue works beautifully in a variety of bedroom designs. By combining the soothing depth of brown with the timeless charm of stripes, you can style your bedroom with our new Double-Sided Quilt Cover or Sheet Set. Hazelnut embodies refined luxury. The deep brown exudes calm and comfort, while the stripe pattern adds a touch of clean, sophisticated design.

The Excellence of French Flax Linen

Hazelnut is crafted from our premium French Flax linen, renowned for its superior quality and outstanding comfort. This linen is naturally breathable, moisture-wicking, and highly durable. Unlike cotton, the longer and stronger fibres of linen make it resistant to wear, ensuring that your Hazelnut bedding will not only look elegant but will also stand the test of time.

Moreover, French Flax linen is an environmentally conscious choice. Flax cultivation requires significantly less water and fewer pesticides compared to other crops, making it a sustainable option. Our commitment to using high-quality, eco-friendly materials ensures that your new bedding is both beautiful and responsibly produced.

A New Classic in Brown with a Double-Sided Design

We are particularly excited to introduce our Double-Sided Quilt Cover, featuring both Hazelnut and Hazelnut Stripe. One side presents a refined new stripe pattern – a first for the I Love Linen family – while the reverse showcases a solid Hazelnut hue. This design allows for the versatility of switching between a bold, striped look and a serene monochromatic brown, offering two elegant styling options in one.

Hazelnut

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The Hazelnut Lifestyle Range

This season, Hazelnut extends beyond bedding. We are delighted to launch this exquisite shade across our elevated dining and clothing collections. Whether it’s for a dinner party, cocktails with friends, brunch, or a day at the beach, this perfect shade brings effortless style to every occasion.

“Hazelnut is a beautiful evolution in our collection. The deep brown hue offers a sense of grounding and sophistication, while the stripe pattern adds a classic touch. I’m thrilled to see how our community will incorporate this elegant new colour into their spaces and lives.”

- Lauren, Founder